KUALA LUMPUR, 4 Jan 2018:
Preparation work for Chinese New Year, especially the reunion dinner, is often extensive and time-consuming.
As the festive celebration is around the corner, 11street – Malaysia’s number two online marketplace – has reinforced its partnership with Jocom to bring prepping and shopping for Chinese New Year grocery items to another level of convenience.
The partnership goes beyond opening an online channel for grocery shopping – it now features a 10-episode cooking show Cooking Up Prosperity – which will be streamed online.
Featuring prominent Malaysian chef Cheah Kee Khiang and hosted by TV personality Wong Chui Ling, the show will feature simple-to-follow Chinese New Year recipes using fresh ingredients available on Jocom’s online store at 11street.
Each episode streams every Tuesday and Thursday, beginning today, and run for 10 minutes.
Among the dishes featured are Golden Prosperity (Fried Prawn with Salted Egg Floss), Tremendous Opulence (CNY Cake with Taro & Sweet Potato), and Superior Smooth Porridge Seafood Steamboat, with each dish taking less than 10 minutes to cook.
This partnership is off the back of 11street’s grocery category emerging as one of the platform’s continued focus in 2018, in which it saw more than 30% increase in its gross merchandising value in 2017 as compared to 2016.
Bruce Lim, vice president of merchandising at 11street, said: “More Malaysian consumers would start to explore shopping for groceries and other household items online. This holds true and as 2017 comes to an end, we expect this category to only flourish from here on.
“This motivates us to strengthen our collaboration with Jocom and become the e-commerce platform that offers great variety of fresh produce and other frozen goods as food preparation for Chinese New Year heightens.”
Jocom CEO Joshua Sew: “We produced the cooking show to showcase that Chinese New Year preparation can be made simpler if they know where to get the ingredients and how to best prepare them, without the need to leave their homes.”
Jocom was also recognised by the Malaysia Book of Records as the ‘First Grocery Mobile Commerce App’ in the country.
Currently, 11street’s online grocery services is available to consumers in Klang Valley, Johor and Penang.
In conjunction with the upcoming Chinese New Year celebration, 11street will be having promotions for more than 3,000 home appliances, grocery and household items, with up to 50% discounts and conditional free shipping.
On top of lower prices, shoppers can also enjoy additional savings by visiting the promotion page to download discount coupons worth up to RM20 until 4 March 2018. For more information on the “Cooking Up Prosperity” promotion, please visit http://promotion.11street.my/2018/01/cooking-prosperity.