LONDON, 13 Sept 2017:
British budget airline easyJet launched a new booking platform today to allow customers to more easily connect onto long-haul flights with other airlines, moving ahead of its rivals in a potentially lucrative market.
Both easyJet and Ryanair have for some time been looking at so-called feeder flights to attract more customers, and have often said traditional carriers should use low cost rivals to bring passengers to their hubs.
The move is an attempt to muscle into the market for connections at international hub airports currently dominated by the big global airline alliances – Oneworld, SkyTeam and Star Alliance.
EasyJet passengers will be able to buy other airlines’ flights on easyJet.com and will also initially be able to connect onto long-haul flights provided by Norwegian Air Shuttle and WestJet at London Gatwick using the airport’s Gatwick Connect scheme.
Peter Duffy, chief commercial officer at easyJet, said 70 million passengers currently begin journeys at easyJet airports, and make a stop before travelling across continents, and that easyJet wanted a slice of that market.
“This will open up lots of new competition for long-haul travel and will drive prices down.”
In January, Ryanair said it hoped to start offering connections to long-haul flights from Norwegian and Aer Lingus from May, but later said that would more likely be from September. It said technical issues were causing delays.
The move also increases pressure on British Airways at Gatwick, RBC analyst Damian Brewer said, where it lacks the short-haul feed for its intercontinental routes.
Norwegian, one of the low-cost carriers shaking up the transatlantic market, said it hoped the deal would boost its long-haul ticket sales.
“For us this is a great opportunity to increase passenger traffic on our long-haul routes from Gatwick. It is an additional sales channel for us,” a spokesman said.
The Gatwick Connect scheme allows passengers to pick up their bags and drop them off at a transfer desk before going through security for their next flight. Passengers will have a minimum 2½ hour connection time.
EasyJet said it did not expect any additional costs as a result of the new service.
Aviation consultant John Strickland said the deal would make customers’ lives easier, but as easyJet already operated very full planes, it was more a case of topping up business where available.
“Importantly for easyJet it won’t pick up the tab for any missed connections or baggage disruptions.”
EasyJet also said it was in talks with carriers in the Middle East and Asia about joining the scheme, which would expand into other airports in Europe.
Meanwhile in Frankfurt, insolvent Air Berlin cancelled 32 flights today as pilots continued to call in sick ahead of a deadline for potential investors to submit bids for parts of Germany’s second-largest airline.
Air Berlin filed for bankruptcy protection last month after its biggest shareholder, Etihad Airways, withdrew funding following years of losses.
Parties interested in buying its assets have until Friday to submit binding offers. About 100 flights were cancelled yesterday after 200 pilots called in sick.
Some short-haul flights at Lufthansa’s budget airline Eurowings were also hit because it leases 33 planes with crews from Air Berlin.
About 150 pilots called in sick today, Air Berlin said.
The airline has said the cancellations threatened its existence and could force it to shut down, jeopardising negotiations with potential investors.
Germany’s biggest airline, Lufthansa, is seen in pole position to acquire large parts of its rival and a decision on the bids come could as early as Sept 21, three days before a national election.
Thomas Cook’s German carrier Condor is preparing a bid for parts of Air Berlin, another source said, while media reports said easyJet may want up to 40 planes.
Aviation investor Hans Rudolf Woehrl said he had submitted a bid for the whole of Air Berlin while German family-owned logistics company Zeitfracht has also expressed interest.
Air Berlin has also attracted buyer interest from China’s LinkGlobal Logistics. German newspaper Bild reported today.
– Reuters