Fridge has become essential in the new norm of Covid-19

PETALING JAYA, 10 Nov 2020:

A refrigerator with a bigger space becomes the necessity for people nowadays, said Hisense Malaysia managing director William Li in a statement. As the lifestyle of consumers has changed amid Covid-19 movement restrictions, more people will be cooking at home, and concerns on their healthy lifestyles more.

Therefore, people require a fridge that is able to fulfil their needs in storing more foods without losing the nutrition of the foods and keeping it fresh as always.

“Hisense Malaysia understands the needs of the market, thus, they continued innovating different models of fridge and Malaysians today will have access to their latest 4-door inverter fridge.

“Refrigerators are more important than we imagined, it is a daily-used appliance for most of us. To have a reliable fridge is truly important nowadays as we are living in the new norm now, which we would be having our meals at home more often than before.”

He said the new 4-door inverter fridge model is focused on the modern kitchen concept with the counter depth design as the fridge can be well integrated into cabinet fittings.

“It comes with three temperature compartments with flexible temperatures – fridge (2~8℃), freezer (-14~-24℃) and ‘My Fresh Choice’ (-18~5℃), each with separate controls. Users are able to set the fridge, freezer, and ‘My Fresh Choice’ room to the temperature based on their needs.

“‘My Fresh Choice’ can be easily converted from a fridge and freezer with -18℃~5℃ temperature setting. By creating the perfect temperature environment, users can efficiently prolong the freshness and taste quality of their desired food. It is also a space for quick cooling as the temperature is slightly colder than fridge so users can get cool drinks faster, store cold snacks food like yogurt, cheesecake and etc.”

He said the fridge comes with multi drawer design, which offered users a larger space to store more fruits, vegetables and snacks.

With bigger door baskets, he explained users can now store bigger and taller items in the basket and there’s a total of six door baskets for convenience.

“Users will be in love with the flexibility of the fridge due to its metal guided rail that help the drawers slide easier and smoothly even with full of food as well as the cantilever shelves that allow users to change the space capacity by taking the shelf out and placing it on different shelf-holders.

“Users have no worries if accidentally left the door open as the door alarm function will alert and remind the users when the temperature of the fridge rises higher than usual.”