Swiss cure for acne

KUALA LUMPUR, 18 Aug 2017:

Hiruscar, an anti-acne range of daily skincare products is now available in Malaysia.

Launched by DKSH Business Unit Healthcare, the three products work together to keep skin healthy and spotless.

The anti-acne range by Swiss-based Medinova comprises the Pore Purifying Cleanser, the Pore Purifying serum and the Spot Gel.

Moderate to mild acne conditions such as whiteheads, blackheads, papules and pustules can be addressed through their unique formulation that effectively controls sebum secretion, reduces bacteria and dead skin cells while balancing skin moisture level and reducing acne recurrence.

The cleanser is mildly formulated to deeply cleanse skin, remove dirt and excessive oil without drying the skin.

The serum is a light-weight, non-greasy moisturiser with fast absorption and long-lasting hydration that helps tighten pores.

The spot gel is a transparent, light-weight and non-greasy gel with an anti-bacterial formula to clear up acne and lighten pimple marks without peeling.

Speaking at the launch, Dr Ch’ng Chin Chwen consultant dermatologist at University Malaya Medical Centre said: “There is a misconception that acne is the result of not cleansing the skin thoroughly and consumption of oily foods and chocolates.

“In reality, acne is caused by the P. acne bacteria that thrives on excess oil trapped in our pores. Excessive scrubbing only results in dry and irritated skin which might lead to more inflammation and even scarring.

“Therefore it is important to educate consumers on the right method to relieve acne conditions.”

In conjunction with the launch, Hiruscar Anti Acne also introduced Club Spotless, an online beauty campaign targeted at active social media users – 250 spotless kits will be given away to campaign participants who will leverage this platform to share stories of their beauty journey.

In addition, pop-up stores at six selected universities in the Klang Valley will bring expert advice and samples of the new products to ground users.

The three products are available at leading pharmacies and retail for between RM26.80 and RM75.

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