Starhill KL boasts of connoisseur-focused Chamber flagship

KUALA LUMPUR, 15 May 2022:

Serial entrepreneur and tastemaker Justin Lim has launched the first flagship connoisseur’s store with over 1,000 labels – presenting the widest collection in the country for the most discerning palates.

Located at The Starhill mall in the capital city, it is onceptualised to be a library of the finest tastes from breweries, distilleries, vineyards and cigarmakers around the world. Branded The Chamber, its specially curated and exclusive selection is housed in a 4,600 sq ft space.

“In my years of travelling around the world, I have had the opportunity to discover the best tastes worldwide. This led to the idea that the finest tastes should not be available to just a select few but accessible to those who seek it,” said Lim.

He explained how this led to selections from The Chamber being made available both online and in its stores – with every patron automatically entitled to become a privileged member of The Chamber. All inductees on the connoisseurship journey will be awarded a Blue membership with Silver, Gold and Emerald tiers unlocked according to total yearly bills.

Hence, apart from the large collections, The Chamber is differentiated from other outlets in that it is staffed by a trained team of bartenders, sommeliers and mixologists, who will focus on delivering bespoke experiences for all its customers.

“We aim to open 13 stores nationwide within the next couple of years.”

The Starhill flagship store featured both Old World and New World fine wines, notably rare collections from the prestigious Premier Grand Cru ranked wine estates of Château Margaux and Château Cheval Blanc in Bordeaux.

Cognac lovers will find Remy Martin’s coveted Louis XIII, which comprises a blend of 1,200 eaux-de-vie between 40-100 years old, aged in oak barrels that are several hundred years old, and Hennessy’s Hennessy Richard and Hennessy Paradis.

Whiskey enthusiasts will be able to discover the works of art from Scottish distilleries, The Macallan, Dalmore and The Balvenie at The Chamber, while sake lovers will be able to find collections from the mysterious cult sake brand Juyondai at The Chamber as well as the Dassai Collection. Also available are the highly sought after Dom Perignon vintage champagnes and Krug Champagne.

Also featured is Malaysia’s first Hennessy Hands Experience workshop, a new concept first launched last year by the cognac-maker to bring its rich savoir-faire to life, paying tribute to the legacy and craftmanship that Hennessy has been cultivating for generations.

At the workshop, patrons will be able to customise their bottles and engrave their initials in silver, gold or bronze in a style of their choice, and choose a feature accessory (clip or strip) in a colour that best suits them – beige, brown, red, or grey. The personalised accessories will then be fitted over the bottles, reminiscent of the art of barrel-making and by the wooden hoops encircling the cognac makers’ barrels.

Another highlight would be the three private rooms designed by the world’s most elite brands – Hennessy, Mortlach, and Louis XIII, available only for its members. The Hennessy, Mortlach and Louis XIII rooms offer an exclusive space for parties of six and are designed to reflect each brand’s dedication to tradition and craftsmanship.