KUALA LUMPUR, 30 May 2018:
Cashing in on celebrity status is still hard work, especially for those aiming to branch out from their main call to fame – but online shopping platform Shopee is offering a helping hand to talented Malaysian stars to become long-term entrepreneurs.
The mutually-beneficial partnership, launched as part of its Ramadan promotional activities, is in the form of a Shopee Celebrity Squad – with six pioneers of newbies to veterans paving the way.
The six are Datuk Seri Siti Nurhaliza with skincare and cosmetics line SimplySiti; Nora Danish with modern Muslim fashion brand Owl; Izara Aishah with lip wear brand Madame Izara; Elfira Loy and Heliza Helmi with traditional Muslim clothing brands EL and Heliza Guzel Hive; and Emma Maembong with skincare line EMBS.
More celebrities are being wooed to join this special campaign said Shopee regional managing director, Ian Ho. Fans can also look forward to a series of upcoming community events and giveaways organised by Shopee, such as fan meet-and-greet sessions.
“We know Malaysians adore their local celebrities, and with an increasing number of celebrities launching their own brands, we began to notice a rising demand for their products among users. Hence, we decided to launch a dedicated in-app space that gives shoppers easy access to these products.”
He said such campaigns – including festival-themed ones – had helped drive sales at Shopee, which achieved a regional gross merchandise value of US$1.9 billion in the first quarter, tripling from US$648.3 million for the first quarter of 2017. Revenue was also in the region of US$33 million.
With the latest Shopee Cahaya Raya campaign until June 17, where users stand a chance to win prizes worth more than RM1.5 million, he said the prospects look bright for Shopee.