Nivea completes men’s grooming range with hair stylers

PETALING JAYA, 6 Nov 2019: 

Best known for its cosmetic skin cream, and also deodorants in Malaysia, Nivea has just launched its hair-styling range to complete its offerings for male grooming.

“Your hairstyle is the immediate attention grabber that goes beyond enhancing a person’s persona. A stylish finish gives that extra confidence,” said Beiersdorf Singapore & Malaysia country manager Ng Hock Guan at these products official launch today.

“With the new Nivea Men Craft Stylers range, we now have a complete personal care solution for Malaysian males. Getting the right outfit to look appealing and charming is just not enough, it is the hair that gives the personality and character.”

He said the new Nivea range lets men craft their hair, change their style as often as they want, and rest assured that hair stays in place all day.

“Crafting is all about adding structure, shape, and definition to the hair. Men can achieve finishes ranging from messy matt to healthy-looking shine whilst being able to style with the various levels of hold.”

Formulated with natural Vitamin E to strengthen hair, Nivea’s four hair styling products are:

  • Craft Stylers Reshaping Spray (RM20.90/200ml) is an alcohol-free spray which can be applied to dry hair,
  • Craft Stylers Fixating Styling Gel (RM13.50/150ml) helps tame the hair with extra strong hold for creative sculpting,
  • Craft Stylers Defining Styling Gel (RM13.50/150ml) leaves hair with a natural matte effect for casual, laid back hairstyles, and
  • Craft Stylers Workable Styling Cream (RM13.90/150ml) has flexible texture that allows for recrafting of hair styles throughout the day and night.

Those who want a first-hand experience of these new Nivea hair grooming products can visit the Craft Stylers Barbershop  at Sunway Pyramid till Sunday or next week at i-City, Shah Alam from Nov 18 to 24. These products are also at Watson stores.