PETALING JAYA, 27 May 2018:
Ikea celebrates the importance of play in everyday life through its ongoing ‘Make Room For Play’ campaign – aiming to shed light on the importance of play and encourage Malaysians to re-evaluate how and where they play.
The initiative is supported by findings from the latest Ikea Play Report, which explores the importance of play to children and adults in modern-day life and how we will play in the future.
“At Ikea, we take play seriously because it is critical for a better everyday life,” said Gerard Jensen, deputy retail manager Ikea Malaysia.
“We want to encourage all Malaysians to play more at home, which is a space for families to connect and have fun together. When people embrace a playful mindset, chores becomes easier and they can unwind from the stresses of everyday life.
“The need to play remains relevant despite the changing modern life and may become more important as its benefits to mental, physical and social health becomes more tangible and measured.”
The Ikea play report highlights several trends that will influence how play is evolving specifically in the next 10 years. Among these are:
- Play will become multi-sensory with technology advancements such as virtual reality (VR) and wearable technology enabling an immersive play experience, as life becomes faster and time becomes a rare commodity.
- Play will creep into all aspects of people’s lives. People will look to play in traditionally non-playful spaces such as the workplace and as technology continues to advance at a rapid pace, people will rebel by turning to and celebrating nostalgic games from their childhood.
“The insights in the report help the development of new products and solutions across the home. We are continuously learning, developing and exploring new ways to help people to improve life at home and have fun while doing it,” added Jensen.
There is plenty of room for play at home, and some of Malaysia’s favourite Ikea products can be turned into the best possible playground. From having fun with house chores like setting up the dining table to transforming the Ikea side-table into a game board, everyday play is not only important, but also super easy.