Ikea 2018 catalogue launched

KUALA LUMPUR, 6 Sept 2017: 

The 2018 Ikea catalogue in Malaysia offers a fresh spin on the living room. Themed ‘Make Room for Life’, the catalogue highlights new ways of living in the living room to help customers create more out of their space.

With this year’s catalogue, Ikea is asking Malaysians to reclaim their space for friends, celebrations, play and nature – four pillars that are essential for a better life at home, said Ikea Damansara store manager Gerard Jansen.

“In the 2018 Ikea catalogue, we want to inspire Malaysians to look beyond the constraints of space and make room for the important things in their lives.

“We understand that the way people meet, socialise and live has changed – especially in the living room. Hence, our well-designed, affordable and sustainable solutions not only cater to their functional needs but also their emotional well-being.”

He noted that technology has impacted almost every facet of life – altering the way people socialise, work and even rest. Together, urbanisation and technology have changed life at home; though many homes have not yet adapted to a new way of living.

Jansen said Ikea is in a position to provide solutions and inspire people to rise to the challenges of modern living so that they can have a better life at home.

“Our focus on the living room is not coincidental; this room is the heart of everyday activities and fulfils the most basic of human needs of self-expression and belonging.

“The modern living room is multifunctional and therefore has unlimited possibilities depending on day, time and situation.”

Further. through the IKEA Catalogue app, readers can take a deep dive into a room set with IKEA interior designers. Customers can learn how to create a look, solve a problem or get new ideas on how to improve their home with advice from the experts.

The IKEA Catalogue app is available for download from the Apple Store and Google Play Store.

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