KUALA LUMPUR, 7 May 2018:
Despite becoming the top-selling home appliances brand in the world for several years now, Chinese manufacturer Haier is no longer willing to be simply known as an affordable brand for consumers.
Haier Malaysia managing director Shi Zhiyuan said the firm now wants to be known more for its innovations, with it numerous patents plus advances courtesy of its subsidiary Fisher & Paykel.
So – while it used to be that refrigerators, washing machines and air conditioners would just serve practical functions of keeping food fresh, cleaning our clothes and keeping a room cool – Haier has added some nifty touches to make the consumer experience far more compelling.
This push is backed by its latest range of innovative products – everyday home appliances come with built-in WiFi, full digital touch control panels and digital noise reduction functions – just to name a few.
A compelling image of how far Haier has advanced is the display of several champagne-filled glasses stacked ready for serving – with the liquid within unmoved despite all being placed on top of a fully-spinning washing machine!
Innovating in order to keep up with, and appeal to the next generation millennials who are moving towards securing their own homes, Haeir believes this segment of the market is looking for products which offer them a better quality of life and solutions that elevate consumer’s lifestyles.
To this end, Haeir has launched over 30 new products in Malaysia this year with world leading technology such as the Haier 4-Door series inverter refrigerator with triple cooling systems and the Smart Clean inverter air conditioner.
“I believe these Haeir innovations will be favourable to the consumers because our products because our products not only provide very good solutions for their lifestyle, but also perfectly match the youngster generation’s pursuit of style, humanity and values,” said Shi.
The Malaysian launch is part of the company’s market expansion, and will form a gateway into the world of Haier with a showcase of new product line-ups to further expand the brand’s influence. This comes following the opening of the Haier Experience Centre at Setiawalk Puchong earlier this year.
In 2017, Haier was ranked the number one global brand for major home appliances for the ninth consecutive year – achieving a global turnover of 241.9 billion yuan (approximately RM149.7 billion). The brand has been in the Malaysian market for 16 years.
Further supporting its strategic growth in Malaysia, the Haier Careline will be a nationwide 24-hour after-sales service that will operate 365 days a year.