KUALA LUMPUR, 1 March 2018:
Giordano Malaysia yesterday revealed its first flagship store in Malaysia – located in the heart of the Bukit Bintang shopping district in the capital city.
As its opening coincided with the Chinese New Year celebrations, the launch was done in true festive fanfare, complete with a lion dance for prosperity.
The double-storey street-level store (now its largest store) houses a diverse selection of trendy and casual men’s, women’s and children’s lifestyle fashion apparel; as well as the much awaited and new upmarket brand for women – Giordano ladies.
The Giordano ladies brand features simple modern classic and timeless pieces.
Since its establishment in the Malaysia market in 1992, The iconic fashion brand has expanded its retail footprint to more than 90 retail outlets across Malaysia’ and there are aims to further expand its Giordano, Giordano Junior and now Giordano ladies brands.
Giordano also revealed its latest spring/summer 2018 collection aptly called “home sweet home” that emphasises the uniqueness of family spirit within each family unit. It embodies Giordano’s message to deliver love to your loved one and ad interim create family-oriented stories that would touch one’s heart.
The “home sweet home” collection is available at selected stores and caters to men, women, as well as kids aged 4 and above.
“We are constantly looking at evolving the Giordano brand especially to a wider market reach, and with the spring/summer 2018 Team Family Collection, we are catering to people from all walks of life who are looking for comfortable and trendy apparel.
Action is the fundamental key to all success, and this is ours,” said Jennifer Mah, general manager, Giordano Malaysia in her welcome speech.
Mah added, “Giordano embodies contemporary lifestyle choices that accentuates and enhances an individual’s inner beauty through modern simplicity of clothing.”
“I believe that Giordano is a brand that has no centre, that is known for no national borders that can think global and act local, adapt to customer needs, wants and culture, but maintains a cosmopolitan, international and contemporary look.”