KUALA LUMPUR, 5 April 2019:
One of the the latest variants of Cadbury milk chocolate – dubbed Bubbly – was launched in Malaysia today to be a permanent feature to this range n our supermarket and store shelves.
Mondelez International associate director for SEA chocolate, Vikram Karwal, said this expansion of Cadbury milk chocolate choices is part of the firm’s contiuned effort to tantalise taste buds – with more surprises to come.
Like the Kopi-C limited edition variant introduced last year to celebrate Malaysia’s independence celebrations, he said there are several other Malaysia-exclusive products in the pipeline.
For the Bubbly – which he said breaks the Cadbury conventional mould for chocolate bars – the irregular bubble-inspired pattern with the interior chock-filled with airy bubbles shaped using Mondelez Aerimelt technology, Karwal says this treat is meant to inspire the taste of fun.
“It’s important for us to constantly challenge ourselves and innovate fun, exciting products. And we also wanted consumers to take a moment from the regular hustle and bustle of life to enjoy carefree light-hearted moments with this unique chocolate experience.”
The Cadbury Dairy Bubbly retails for RM8.90 fpr 120g and RM3.30 for 50g.