KUALA LUMPUR, 19 Feb 2020:
Embracing both old school and social media channels to highlight public displays of affection on Valentine’s Day this year, Domino’s Pizza Malaysia features 3,300 love notes on a giant billboard in the heart of our capital city.
Shortlisted from a total of 8,007 submissions, the notes were displayed on The Cube Billboard @ Bukit Bintang on Feb 14 and 15, from 4pm to 9pm.
The Domino’s Malaysia team also distributed over 300 pizzas to those who were at The Cube as they viewed these love notes on display.
Writing a love note has always been a timeless act of romance, a highly personal gesture, said Linda Hassan, marketing senior vice president for Domino’s Pizza Malaysia and Singapore.
“We made the effort to ensure all our customers have that opportunity to do something extra special for their loved ones during the Valentine’s Day for absolutely free. It is our way of sending love to all our customers on this special day.”
And the notes clearly reflected this sentiment – a gentleman who goes by his initial NFR, showed his love for girlfriend Intan Norwana with love note: ”My Darling Intan, Jika aku crust, kaulah topingnya. Melengkapi satu sama lain” (If I’m the crust, you’re the topping. We complete each other).
Taking it beyond the Kuala Lumpur billboard, Domino’s Malaysia also published each and every love note on its Instagram platform as an extension of the declaration of love.