KUALA LUMPUR, 8 March 2018:
There will be more savings, bigger rewards and greater satisfaction for Aeon shoppers with Aeon Co (M) Bhd’s 2018 promotions.
The launch of the Aeon 2018 promotions today will see Aeon’s 1.2 million members benefit at least twice a month on selected dates at the supermarket as well as its departmental store.
Executive director Poh Ying Loo said: “The launch of our 2018 promotions will benefit our more than a million Aeon members who have played a pivotal role in spurring our growth.
“It is also our way of rewarding them for continuing to choose us as their shopping destination. We endeavour to stay on top of our game by offering innovative shopping experiences for everyone, so that they see the benefits of shopping at Aeon throughout Malaysia.”
He added that the newly-launched promotions will complement its ongoing Aeon members’ day sales and other sales that are held throughout the year.
Aeon introduced two important days to be remembered – the Aeon Day and Thank You Day. The Aeon day – which falls on the 8th and 28th of the month – is extended to all Aeon supermarkets, Maxvalu and Maxvalu prime outlets, as well as Aeon Wellness outlets.
Aeon members can enjoy cash vouchers of RM5 for every RM100 spent (excluding GST) at Aeon supermarkets and Aeon Wellness or RM3 cash vouchers for every RM60 spent (excluding GST) at Maxvalu and Maxvalu Prime outlets for all customers.
Aeon day cash vouchers will be printed on the purchased receipt.
For non-supermarket shoppers, the Thank You Day at all Aeon general merchandise stores will be held on every second Saturday and Sunday (for Kota Bharu, it will be every second Friday and Saturday) and last weekend (Friday, Saturday and Sunday) of the month.
Aeon members can enjoy cash vouchers of RM5 for every RM80 spent, RM10 for every RM150 spent and RM30 for every RM300 spent, all excluding GST. Thank You Day cash vouchers can be redeemed at the redemption counter.
The cash vouchers for both Aeon Day and Thank You Day promotions are valid for two weeks from the date of purchase.
These promotions can be seen as a new twist to the loss-leader strategy adopted by retailers – where one or two items are priced very low to lure customers to the store, where many would usually purchase other regular-priced items.
Aeon has taken this one step further by effectively offering up to a 5% discount on all items in stores.
Separately, Poh added that the Honestbee home delivery service that started at Aeon Mid Valley, has expanded to the Taman Maluri outlet and will be launched next week at Maxvalu Prime at Bangsar South.