KUALA LUMPUR, 31 March 2021:
Taco Bell is opening its first outlet in Malaysia on Friday April 2 at Cottage Walk in Cyberjaya, just months after the global fastfood chain made its debut in Jakarta.
The franchise is being operated by Disruptive Concepts Sdn Bhd, which has plans to open more outlets at urban centres around Malaysia and also in Singapore, said franchise operator Harris Beh during a virtual launch today.
Asked why Cyberjaya was chosen for the debut, he said: “We believe that Cyberjaya is now home to hundreds of food and drink outlets. It is becoming a prime location in with better connectivity where there are four major expressways that are connected to Cyberjaya – LDP, SKVE, MEX and Elite.
“While it may be different more than 10 years ago, getting to Cyberjaya is now fast and easy. These reasons alone making Cyberjaya a new and unique choice for people to work, live and play. Almost the future town they say!”
The Mexican-inspired American fastfood brand’s first restaurant here features Taco Bell’s “Live Más” brand philosophy which translates to “Live More”.
Recognising Malaysians’ passionate love for food, Beh said Taco Bell Malaysia introduces “Live Kaw Kaw” – a colloquial expression which aims to encourage Malaysians making every day extraordinary through a truly unique dining experience as eating well is good for the soul.
“The two-storey restaurant design features Taco Bell’s signature iconic styles throughout the building from the rainbow-coloured Taco ceiling to our indoor sun room with high glass panels reflects the brand’s youthful Taco Bell spirit.”
He noted one key feature of Malaysia’s first Taco Bell restaurant is the centrepiece mural art that is an interpretation of how the spirit of the Malaysian culture and Taco Bell brand perfectly blend – designed in collaboration with local Malaysian artist Wilson Ng.
“The initiative is part of the brand’s commitment to supporting the local creative community. All the features in the restaurant combine to create a colourful, fun and photo-worthy space.”
Other restaurant features include an open-kitchen theatre where fans can watch their meals being prepared, free high-speed WiFi access throughout the store, multiple stations to charge customer’s mobile and laptop, buzzers to inform customers when their food is ready for pick up, and so much more.
He enthused that the Taco Bell menu is customisable to fit customer’s preferences, including vegan dishes. “We are also proud to introduce the “Bell Rice Bowl”, featuring our very own Malaysian-made sambal to cater to our Asian palate which cannot be found anywhere else in the world.”
Taco Bell prepares all its halal-certified food fresh on order – including the familiar Crunchy Taco Supreme, Crunchwrap Supreme, Chicken Quesadilla, Grilled Stuft Burrito, Loaded Nachos; with Cinnamon Twists and Chocodilla as desserts plus free refills of soft drinks for all combo meals.
Open daily from 10am to 11pm for dine-in and takeaway, the restaurant has a seating capacity of 50, adhering to strict health protocols.