KUALA LUMPUR, 8 April 2021:
Mondelēz International has launched Southeast Asia’s first-ever Mondelēz International Leading Edge Business Challenge, with registration closing next Friday (April 16) – with winners poised to be fasttracked into its early careers programmes.
This virtual championship enables graduates and postgraduate students to learn and apply ‘design thinking’, an on-demand and essential skill for the future that can be applied across businesses and disciplines.
The programme will see participating students having direct, practical learning sessions with senior leaders of Mondelēz International throughout the competition, which runs from mid-April to June 2021.
“We’re offering students the chance to explore ‘design thinking’ – an essential skill for the future,” said Charlene Phang, People Lead, Malaysia and Singapore, Mondelēz International.
“Through this competition, they will be able to explore the fast-growing snacks category in Southeast Asia and solve a current business issue, while learning from the teams that manage the much-loved brands such as Cadbury Dairy Milk chocolate, Oreo cookies, Chipsmore cookies, Jacob’s crackers, Tiger biscuits, Toblerone chocolate and many more.”
Noting most employers rate soft skills as more important than academic qualifications and work experience, she said Mondelēz International Leading Edge Business Challenge could potentially address the gaps between the graduates’ employability, while enhancing the skills and competitiveness of local talents.
Mondelēz International Leading Edge Business Challenge is open to graduate and postgraduate students. Teams of three to four members from the same university will take on a real business challenge and participate in design thinking learning labs, engage with senior leaders, stand a chance to win exciting prizes and share their ideas through local and regional “showdowns”.
“The business landscape is constantly changing, especially due to the current situation, so we must keep pace with trends and consumers’ evolving needs,” noted Phang.
“This competition creates an opportunity for students to come up with ideas that support sustainable business growth. It’s a great platform for students to optimise their natural curiosity, growth mindset, fresh thinking and willingness to try and experiment.
“It also enables us to shape the talent of the future, by providing learning labs, access to high demand skills and coaching in a business environment. Moreover, the winning solutions could make an impact for Mondelēz International.”
Interested university students can find out more and register at Mondelēz International Leading Edge Business Challenge.