Gardenia updates bread packaging, no mention of price hike

KUALA LUMPUR, 19 April 2021: 

While Gardenia Bakeries (KL) Sdn Bhd raised the prices of its flavoured bread in December last year, there has been no mention of a similar hike for its Original Classic White Bread  – which has gotten a packaging facelift.

Also read: Price hike today for some Gardenia breads

Distributing an average of 11 million loaves monthly since the brand came to Malaysia 35 years ago, the bakery said in a statement the loaf is now infused with Nutrinegy – where each slice contains Vitamin A, Vitamin E, iron and other essential nutrients.

Marketing manager Ena Suhaila Abas said the firm anticipates further growth for its bread sales – its popularity starkly seen when the Movement Control Order was first implemented on March 18 last year when shop shelves were bare within hours of deliveries.

Also read:  With bread vanishing fast during MCO, Gardenia already at full production capacity

Further, in line with the government’s ruling of allowing selected mosques to reopen during the month of Ramadan, she said Gardenia Bakeries will be giving away 10,000 loaves of Gardenia Original Classic in areas around Kuala Lumpur and Selangor.

The firm now operates seven plants with 17 production lines and produces different kinds of products daily – including a variety of bread, buns, rolls, snacks, cakes, spreads, and yellow noodles.