Airasia’s dive into e-hailing offers for door-to-door transport

SEPANG, 24 Aug 2021:

Just weeks after AirAsia effectively merged with GoJek’s operations in Thailand as of Aug 1, the budget carrier group has launched the Malaysian version of its e-hailing service – hence completing the promise of door-to-door transport service it had envisioned years ago.

Also read: Share swap sees AirAsia Digital acquire Gojek Thailand

This e-hailing service is currently available in the Klang Valley, with expansion to more cities in Malaysia planned throughout the year, said airasia Super App chief executive officer Amanda Woo in a statement today.

Emphasising the 100% fully-vaccinated driver fleet, she said “Airasia ride not only brings you from point A to B, but we offer a complete user experience for our passengers – pre flight, during flight and post flight.

“Airasia ride inherits the DNA of running a low cost model which enables savings to be passed on to guests and strives to offer the lowest fares on the road.

“This is part of our continuous digital transformation journey to become Asean’s top super app through our regional expansion into Thailand and potentially Indonesia very soon.

“Another exciting product innovation in the pipeline is partnership with electric vehicles, to spearhead the drive for sustainability in mobility for Asean.”

Airasia ride Malaysia CEO Lim Chiew Shan said: “At the moment, we have about 1,500 registered drivers and with our nationwide expansion, we expect 5,000 more to come onboard in the next six months.”

He said this new e-hailing service is also looking to recruit new drivers, with a 15% commission.

“Very soon, passengers will be able to use their BIG Points to pay for their rides, and be able to enjoy the lowest fare in addition to free rides, just like the iconic airasia Free Seats!”

Fares on airasia ride are set at an average of RM1 per kilometre, excluding toll charges, and for added convenience passengers are able to book on-demand rides, or even pre-book their rides in advance. A special feature allows passengers to book an ‘Allstar Ride’ and be chauffeur driven by AirAsia pilots and cabin crew.