Boost expands reach overseas via UnionPay partnership

KUALA LUMPUR, 26 July 2018: 

Boost, a homegrown e-wallet app developed by Axiata Digital Services Sdn Bhd, yesterday announced its partnership with global payment brand UnionPay International, to grow its footprint in Malaysia and overseas.

Boost chief executive officer Christopher Tiffin said the partnership aims to enable users to use the app to leverage on UnionPay’s offerings to transact globally and likewise, for tourists to transact in Malaysia.

On top of that, Boost and UnionPay will be jointly ramping up their marketing efforts in promoting their services and further quicken their education and expansion plans.

“As UnionPay International is one of the leading international payment brands in the world, this partnership allows us to create relevance to merchants and customers both inside and outside Malaysia, by leveraging UnionPay’s international presence.

“This is another milestone in broadening Boost’s functionality and usability to provide a more rewarding experience for our partners and customers,” he said at the signing of a memorandum of understanding on the partnership here.

At the signing, Boost was represented by Tiffin, Axiata Digital Services by its chief executive officer, Mohd Khairil Abdullah, while UnionPay International was represented by its Southeast Asia general manager, Wenhui Yang, and its director of products, Shuan Ghaidan.

On the partnership, Yang said: “With our core values centred on sharing growth and win-win cooperation with partners and bringing fresh perspectives to the payment industry, joining forces with Boost signifies a natural progression in our business as we shift towards digitising the worldwide nation.

“This is also in line with our strategy to localise our business to better cater to the payment needs of Malaysian businesses and consumers.”

Officially launched in 2017, Boost allows users to pay via their mobile phone at participating locations without the hassle of using physical cash or cards. Some 2.7 million Boost users can pay at more than 30,000 touchpoints nationwide.

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– Bernama