PETALING JAYA, 9 March 2023:
Riding on its community outreach to offer free eye health checks at its outlets across Malaysia, MOG Group has launched a new initiative to educate children and their parents or guardians with its ‘Little Optometrists’ campaign.
This campaign aims to raise better awareness on eye health related issues – especially myopia and other common vision problems prevalent among children.
As such, MOG is providing children a hands-on opportunity to test and diagnose eye conditions through a set of simplified high street optometry practices in a controlled and conducive environment under supervision of certified optometrist.
In addition to introducing children to the field of optometry, parents will also be taught on how to recognise symptoms that can adversely impact their children’s vision development and overall well-being.
Datuk Frankie Ng, chairman and founder of Metro Optical Group (MOG), explained that many parents are not aware of eye problems faced by their young children till later on. As such, this play activity is aimed to helping to identify problems early for faster corrective steps.
“Myopia is an eye health concern which every parent should be aware of. With more than one-third of the world’s population diagnosed with myopia, we seek to assist Malaysians in better recognising the condition particularly in children.
“As such, parents will need to be alert for the overall health of their children which also encompasses their eye health, as higher levels of myopia are associated with an increased risk of developing eye problems once children reach adulthood.
“We have high hopes that through continuous enhancement of our 6-in-1 Vision Experience and our newly-established, first-of-its-kind initiative, Little Optometrist, we will be able to give children a head-start on what they need to know to keep their eyes healthy and drive interest towards the optometry career.”
This MOG 6-in-1 Vision Experiential Showcase in Sunway Pyramid Mall is till Sunday March 12 from 10am to 10pm.