KUALA LUMPUR, 24 Jan 2018:
With the promise of one-hour deliveries, honestbee has carved out a niche for itself among online shoppers within the Klang Valley.
But while its customers have so far largely been premium retailers, it has scored a coup by signing up Aeon Co (M) Bhd – with its Mid Valley store here becoming an anchor store to tap into the neighbourhood within a 17km radius.
Within hours of this partnership posted up at 9pm last night, it is learnt the honestbee online platform has faced such a deluge of orders for Aeon products that extra resources had to be brought to fore to ensure customer expectations are being met.
Such a performance is a welcome hum for Aeon managing director Shinobu Washizawa – who said at the signing ceremony that the partnership with honestbee is actually meant to complement Aeon’s online presence.
But with honestbee handling the entire value chain from orders to delivery, Aeon is set to chalk up a higher turnover despite having to share some of the revenue with the former.
To entice already eager KL-ites from Cheras to Mont’ Kiara, every new customer stands to enjoy a RM50 discount on the first order of at least RM120 by using the “AEON50HB” promo code until Feb 28.
A separate RM5.99 charge also applies as concierge services for honestbee staff to collect and pack the products ordered, plus a minimum RM7.99 delivery charge – waived for orders of more than RM200.
Aeon’s Shinobu said the Mid Valley store will be part of the customer response testing ground for at least one year, before possibly expanding the honestbee partnership to its Cheras and Klang outlets – and possibly to Penang and Johor Bharu.